Job Details:
Support design of detailed Species omnichannel & digital strategy and provides expert guidance, including:
Understand future trends (i.e. marketplace and competition)
Deep understanding of customer (i.e. segments, personas, needs)
Monitor competitor’s digital footprints to keep current with market trends and best practices
Identify target audiences for media campaigns, campaign requirements, and priority features
Define content strategy
Liaise with agencies to design & deliver omnichannel & digital experiences
Build campaigns with compelling visual designs aligned to brand standards; publish content on digital channels
Define success metrics for campaigns and digital activities
For new digital products & services:
Support scoping of MVP and backlog (working closely with Regional and Global stakeholders)
Continuously manage product backlogs, whilst making or escalating key product decisions
Responsible for delivery of end-to-end customer experience and business outcomes of omnichannel strategy
Accountable for campaign/ product decisions and sign off sprint results and demonstration
Decision maker on campaign development and prioritization
Leads sprint planning
Manages and prioritizes the backlog to achieve business goals
Responsible continuous omnichannel / digital engagement, such as:
Developing and managing online content and development
Build, maintain, and analyze the social media efforts and campaigns across all channels
Collaborate efforts with outside vendors to support digital marketing efforts (e.g., web development, media buying and digital advertising)
Build, maintain, and analyze metrics on all digital marketing channels (e.g., website, blogs, and emails) to ensure brand consistency, positive impact, and high user engagement
Optimize Species engagement plans according to the best media mix
Reporting Species omnichannel impact
Developing and managing all vet channel communication platforms including traditional and digital channels.
Work in partnership with product manager(s) to deliver customer communication strategies that support brand objectives.
Development and leadership of one direct report.
Work closely with NABU, SPC and CABU sales teams and the digital communications team to build relevant and impactful vet customer journeys.
Build strong relationships with relevant contacts within key customers, working in partnership with NABU to deliver and execute relevant campaigns within large key accounts.
Current Employees apply HERE
Current Contingent Workers apply HERE
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Employee Status:Regular
Relocation:No relocation
VISA Sponsorship:
Travel Requirements:
Flexible Work Arrangements:
Shift:
Valid Driving License:
Hazardous Material(s):
Requisition ID:R227185