Marketing Analyst

£33k – £45k per annumEstimated

Etsy, Inc.

Company Description

Depop is the community-powered fashion marketplace to buy and sell circular fashion, with over 30 million registered users in more than 150 countries. Depop is a place for anyone to discover and celebrate their style on their own terms, and to feel good about their fashion choices by extending the lives of millions of garments.The company was founded in 2011 and is headquartered in London with offices in Manchester and New York. Depop has approximately 400 employees dedicated to its mission of building the world’s most diverse progressive home of fashion, that’s kinder on the planet and kinder to people. In 2021, Depop became a wholly-owned subsidiary of Etsy – the global marketplace for unique and creative goods – and continues to operate as a standalone company.

Depop is an equal-opportunity employer. Our mission is to build the world’s most diverse progressive home of fashion. To do this, we encourage people from underrepresented communities to apply. We celebrate diversity and are committed to creating an inclusive environment for all employees. We’re continuing to build recruitment processes that are fair and welcome requests for any reasonable adjustments required throughout your interview experience with us. Depop supports visa sponsorship, sponsorship opportunities may be limited to certain roles and skillsets.

Job Description

We are currently looking for a Marketing Analyst to become an integral part of our Insights team.

The marketing analytics team works closely with marketing stakeholders to support all aspects of Depops marketing portfolio. This includes working to support the team plan campaigns and measure performance across a suite of channels, including paid marketing, ATL (for example TV and OOH) and Influencers. We also work with many other parts of the business, for example the data team, to ensure that data being produced is accurate and useful for analysis, or the Martech team to implement new tools and tracking across our marketing ecosystem.


  • Strategic thinking and direction-setting: you will be expected to become a thought partner for the Marketing team, helping to identify growth and optimisation opportunities using a variety of data sources and analytical techniques. This includes working with other analysts in the team to develop and implement holistic and consistent measurement techniques around complex topics like ROI, brand awareness, LTV, incrementality, audience targeting & saturation, etc.
  • Getting things set up and BAU support: you will work closely with our Marketing team to help monitor performance, including setting up reporting in our BI reporting tool Looker. You will work closely with other Marketing Analysts to make sure we have a joined approach to measurement across both our digital marketing and brand marketing activities.
  • Campaign support: you will help our Marketing teams design and test campaigns, and conduct campaign analysis to identify opportunities to optimise performance. The nature of campaign analysis will vary depending on the campaign, but may include Causal Inference Techniques, Marketing Mix Modelling (MMM), and setting up Geo Tests to measure incrementally.
  • Making sure the business knows the numbers: you will become a key point of contact for our Marketing team and wider business for all things data, and you will engage with various stakeholders across the business to ensure decisions are as data-driven as possible.


  • Proven track record as an analyst with previous experience in a digital marketplace and/or mobile first environment
  • Exposure to marketing analytics and an awareness of measurement methods and challenges for marketing 
  • An analytical mind with great problem solving skills and a love of numbers
  • Commercial awareness and a proactive attitude to make a difference and drive impact
  • Working proficiency in SQL and the ability to work with large, complex and sometimes fragmented datasets
  • The ability to communicate complex problems and analysis simply with a variety of stakeholders and act as a bridge between technical and non-technical colleagues
  • Experience delivering in a high performing, data-driven analytics or data science team
  • A hunger to learn, natural curiosity and a keen eye for detail
  • A strong sense of ownership and highly organised nature

Bonus points for:

  • Understanding of a range of mass reach marketing channels, for example: TV, Out-of-Home, Partnerships, SVOD/OTT and familiarity with the media planning process and measurement opportunities for these channels
  • Experience measuring performance of Brand Marketing/ATL channels through methods such as:
    • MMM
    • Geo Testing
    • Causal Inference
  • Application of Econometrics modelling methods
  • Proficiency in using Python/R packages for marketing measurement or for Data Science/Analytics projects
  • Familiarity with tools like Looker, Google Analytics and Branch

Additional Information

UK Benefits
Health + Mental Wellbeing

  • PMI and cash plan healthcare access with Bupa
  • Subsidised counselling and coaching – we partner with Selfspace to provide you with the opportunity for a good conversation with a qualified person
  • Cycle to Work scheme – choose between Evans or the Green Commute Initiative to help access a bike for your commute
  • Employee Assistance Programme (EAP) – have access to a confidential support network of expert advice 24/7
  • Mental Health First Aiders – we have trained individuals across the business to offer support and signposting

Work/Life Balance

  • 25 days annual leave with the option to carry over up to 5 days
  • 1 company-wide day off per quarter, for you to take some time for yourself and decompress
  • Impact hours: At Depop, we offer all full-time employees up to the equivalent of 2 days additional paid leave per year to volunteer. We allocate this time in hours to help you engage with your community with ease and flexibility.

Flexible Working
MyMode is our hybrid-working model, designed to empower our employees to choose a working mode that works for them. MyMode is composed of 3 working modes: Flex, Office Based and Remote.

  • Flex: we’d love you to head to your nearest Depop office once a week, but feel free to work from home the rest of the week.
  • Office: Want to head into the office more? No problem, you can opt to be “Office-Based”, with your very own desk.
  • Remote: depending on your role you can request to be a remote worker, and only head into the office 4 times per year.

All of our offices are also dog-friendly! Do your best work with your best friend.
You can also apply to work abroad for 4 weeks of the year (in UK tax treaty countries).

Family Life

Our parental leave policies aim to support and enable parents to play equal roles in nurturing their families, in a way that is flexible and truly gender-neutral. Our full-time regular employees are eligible for 18 weeks of paid parental leave for the birth or adoption of their child. We also offer IVF leave, shared parental leave and paid emergency parent/carer leave.

Learn and Grow

  • We offer budgets for conferences, learning subscriptions and more. We also sponsor and run a myriad of programmes, conferences and meet-ups to upskill our employees and enhance their journey with us.

Your Future

  • Life Insurance (financial compensation of 3x your salary)
  • Pension (Depop will match your contribution up to 6% of your qualifying earnings)

And finally, as a valued Depop employee we waive all of our employees’ fees when they sell on Depop so you can ship your sold items anywhere in the UK for free.#J-18808-Ljbffr

Job Category: Others
Job Type: Full Time
Job Location: United Kingdom

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