How to Write a Compelling LinkedIn Summary

How to Write a Compelling LinkedIn Summary is a topic to be considered because building a compelling summary is the first step to stand out and find job opportunities. Your LinkedIn Summary is the first thing a recruiter or a potential manager will look at that is why it is very important to have an effectively written summary.

Many people use LinkedIn for professional reasons, be it personal branding, business branding, or professional way to online presence, for those that are looking for an employer. A lot of people abandon LinkedIn because they think it’s too professional for them and they even get to ask questions like “Is LinkedIn for everyone? Is it not an official platform?”

Oh yes, LinkedIn is for everyone, in fact, it is a tool used to build your online presence, and personal brand professionally. In this article, we will explore the basic steps involved in creating a compelling LinkedIn summary.

Let’s get started!

Source: Freepik

How to Write a Compelling LinkedIn Summary: LinkedIn Summary 101

LinkedIn Summary is the top text box also known as the About section of the profile summary. It is an open space of 2600 characters maximum where you give an overview of your professional life. It is the one place you define yourself in your own words.

Whether you use it to contextualize your career choices, highlight your biggest achievements, or showcase your personality, the summary is your chance to be your best self. It strengthens your first impression in a way no other Profile section can.

With your LinkedIn summary, you can attract the attention of recruiters by listing your experience and expertise in your field. You can also promote yourself to the world for people to see.

Steps on How to Write a Compelling LinkedIn Summary for Your Profile

#1. Begin with a hook

Start with a strong opening line that will make the reader want to click the “read more” button. LinkedIn only shows the first three lines of your summary to your profile visitors, so sell yourself in a line.

Write a strong and compelling hook line that will hook them to read more. It is important that your headline catches someone’s attention and makes them want to learn more about you. This could be your best skill, something that sets you apart, your story, or something you’re most proud of.

You could also share a story that provides a glimpse into your background or professional journey. Take a moment to consider what makes you unique, interesting, or interesting enough to make someone want to find out more about you on LinkedIn. Anyway, whatever you use should be striking.

#2. Showcase your skills and accomplishments

Highlight your hard skills. State them. Clearly state your current job title and employer. This allows viewers to understand where you are in your career immediately. If you are not currently employed, this can be a great space to talk about your professional goals and what you’re hoping to find with your next role.

Here you’re explaining your responsibilities and skills, even the achievements you have made so far. Talk about your responsibilities, achievements and results. That’ll be what makes you stand out from other candidates with similar degrees. Try to use numbers when you’re talking about your achievements, this way you show the measurable impact you had at the previous place you worked.

Source: Freepik

#3. Include Keywords

Keywords can help you appear in more searches and give you room for more opportunities for jobs. They are words and phrases that recruiters use to search for candidates. These keywords are usually job titles and skills. Your LinkedIn summary is one best places to incorporate keywords.

Recruiters find it easier to look for someone with keywords, that’s why it is necessary to add keywords to your summary. Find relevant keywords for your industry or profession and add them to your summary session. Locate keywords that are specific to your experience and skills and add it.

Find keywords that are commonly used in job descriptions. Consider keywords that recruiters would likely use. Once you make a list of keywords, scatter them organically throughout your summary.

#4. Educational background

The education section of your profile is broadly similar to how you’d structure the education section of your CV. You list the details of major qualifications in reverse chronological order. It is recommended you add a good amount of your degree to your profile.

So that recruiters in your academic sessions can be able to see you and recruit you as well. Recruiters will often search for potential candidates with specific degrees at specific institutions, so any information on top of this will help to differentiate yourself from other students and graduates.

#5. Call to action

A Call to action is very important, it is one way the recruiter or the client can reach you. On one hand, endeavour to add a call to action prompt for your reader to connect with you, even listing the best ways to reach out to you. Your summary should end with how to get in contact with you.

Close with some details about your goals and how you hope to achieve them through your future career moves, then encourage readers to get in touch by connecting on LinkedIn. On the other hand, if you’re not seeking a new role, you may still want to keep yourself open to new connections. Finally, tell readers to connect with you on LinkedIn, especially if they are passionate about similar things

Wrap-Up: How to Write a Compelling LinkedIn Summary

LinkedIn Summary is one place you can use to sell yourself to potential clients and recruiters, so you have to be creative. Play around and make sure your summary is compelling and striking. You should have plenty of ideas and inspiration for your description.

Make it personal, and unique, tell a story and engage and prospects and potential employers will feel like they know you already. A LinkedIn summary allows you to introduce yourself and connect to the people who want to learn more about you. The more detailed and relevant your profile is, the more likely you are to be sought out by recruiters.

Don’t also forget to add recommendations, and make a good impression by adding a beautiful background and profile picture or photos. With this, you can create your summary for your LinkedIn account.